Our Journey
The Uncommon Leadership Academy Journey
It all began with Ruchira’s award-winning book, Coaching – the Secret Code to Uncommon Leadership. What started as a powerful playbook to developing tomorrow’s leaders, became a game-changer, transforming perspectives and inspiring leaders to dive deeper into their own growth journeys and empowering the leaders of tomorrow.
Leaders found the insights transformative and wanted to go deeper. As the book’s insights resonated far and wide, Ruchira found herself leading impactful leadership workshops, helping individuals and organizations embrace meaningful change. The results spoke for themselves – more empowered leaders, stronger teams, and organization wide transformation for the better.
But the story didn’t end there. Ruchira envisioned an even bigger opportunity—to make leadership transformation accessible to more people, in ways that are personal, practical, and scalable. By uniting her influential content with the transformative potential of AI, the vision for the Uncommon Leadership Academy was born.
This vision took shape when she partnered with Alvin Hew, a trusted former colleague and B-school senior who shared her passion for reshaping the future of leadership.
At its heart, the vision of Uncommon Leadership Academy is simple yet ambitious: to make leadership coaching accessible to everyone, empowering individuals to become leader-coaches, no matter their title or team.
Enabling Leaders.
Elevating Organizations.
Empowering with AI Insights.

Meet Ruchira
Ruchira Chaudhary is an award-winning leadership coach, author, and academic with expertise in leadership, coaching, and organizational transformation. With over two decades of leadership experience in emerging markets across Asia, the Middle East, and North Africa, she brings a wealth of knowledge and practical insights to her work. Her book, Coaching: The Secret Code to Uncommon Leadership, has been widely recognized as a must-read for leaders aiming to build high-performing teams through coaching. She co-founded the Uncommon Leadership Academy to make leadership coaching more accessible, enabling leaders to become effective coaches who elevate others and drive meaningful business impact.
Meet Alvin
Alvin Hew is a seasoned executive with over 30 years of leadership experience in MNCs and familiarity with business expansion, commercialization and go-to-market strategies. With his passion for developing leaders in organizations, he partnered with Ruchira to operationalize the vision of the Uncommon Leadership Academy.