Proprietary tools
The 4C+ Model
The 4C+ Model©: A Simple Framework for Coaching Success
In today’s fast-evolving business landscape, leadership demands more than just authority – it requires uncommon leadership. Recognizing this, Ruchira Chaudhary developed the 4C+ Model, a structured and actionable framework that empowers leaders to become effective leader-coaches. Effective coaching is built on the following four key pillars:
- Capability – Equipping individuals with skills, creativity, and adaptability to excel.
- Confidence – Building self-belief to overcome challenges and grow.
- Clarity – Providing direction and simplifying decision-making.
- Consciousness – Enhancing self-awareness to maximize strengths and improve.
These pillars stand on a foundation of Culture – a coaching mindset that fosters continuous learning, growth, and success.
Coaching builds capability by fostering lateral thinking, accelerating growth, and unlocking new opportunities. It sparks creativity and innovation, encouraging a future-focused mindset. As a leader, you provide clarity, guiding your team toward the right path. Over time, this empowers them to find solutions, grow in confidence, and develop greater consciousness of their potential.
Empower your team with the 4C+ Model© and unlock their full potential.
Adapted from Coaching: The Secret Code to Uncommon Leadership
(Penguin Random House), by Ruchira Chaudhary
Adapted from Coaching: The Secret Code to Uncommon Leadership
(Penguin Random House), by Ruchira Chaudhary
Please read our latest article on four styles of coaching published in the Harvard Business Review here.
Coaching Styles Framework
Coaching typically falls into two broad approaches: Push and Pull. A Push style involves the leader providing direction and sharing their own ideas, while a Pull style focuses on asking open-ended questions and encouraging others to find their own solutions. There’s no single “right” way to coach – your style will depend on your experience, the task at hand, and the confidence or skill level of the person you’re coaching. For many managers, whether new or seasoned, navigating these choices can feel like a lot to figure out. That’s why Ruchira created a clear and practical framework to assess your coaching style.
Our Coaching Styles Matrix is a simple 2×2 model that maps coaching styles based on how much they rely on Pull (vertical axis) and Push (horizontal axis). Each quadrant reflects a different balance of these two elements. The more a style leans toward Pull, the more preparation and active listening it typically requires.
Ultimately, great coaching is about knowing when to shift your approach. It’s a flexible, evolving process – one that grows stronger with reflection, intention, and practice. By understanding and using the right style at the right time, managers can unlock better problem-solving, greater team morale, and more consistent success.
If you want to find out more about your coaching style, please get in touch with us.